In early 2010, MELF placed radio ads to promote Parent Aware. This mini-campaign is a pilot to gauge how advertising could impact use of the tool and attitudes of parents.
In the Twin Cities MELF pilot project area, ads were heard on KS95 (94.5 fm), Cities97 (97.1 fm), WLTE (102.9 fm), KDIZ/Disney (1440 am), MPR/KNOW (91.1 fm), MPR/The Current (89.3 fm). In Southern Minnesota MELF pilot project area, ads were heard on KEEZ/Z99, (99.1 fm), MPR/KNGA (91.5 fm), MPR/KCMP/The Current (93.5 fm).
